The Playerhub Platform

One platform behind the entire digital guest journey

Loyalty, cashless, hospitality, promotions, personalization and analytics — six surfaces sharing one player identity, deployed in whatever order suits your roadmap.

The Foundation

Buy a platform, not four vendors

Most operators don't buy a player app once. They buy a mobile app, then a wallet, then a promotions tool, then an analytics layer — from four vendors, with four integration projects and four contracts, none of which share a player record.

Playerhub is one platform with one player identity underneath it. Which surfaces you turn on, and in what order, is your call.

One identity
One player record
Secure core
enterprise grade
Data layer
shared across every surface
Connected
no silos
Mobile Experience

The app your players
would download anyway

Native iOS and Android, white-labeled to your property, connected live to your casino management system.

Permission flows, privacy strings and consent handling are built for App Store and Play Store review and to hold up under CCPA and CPRA. A rejected build two weeks before a launch event is an expensive kind of surprise.

Available now

Enrollment & identity

Digital sign-up, ID verification, instant club card provisioning.

Cardless play

Bluetooth cardless connect at the machine, with multi-session connection handling built for real floor conditions.

Points, tier & account

Live balances, tier progress, comp status and win/loss statements from your CMS.

Hotel

Reservations, valet, mobile check-in and checkout, digital room key.

Property navigation

Wayfinding for guests who've never been past the porte cochere.

Wallet & Cashless

One wallet.
The whole property.

Enroll, fund and spend across slots, table games, point of sale, retail and hotel — from the same app that holds your player's card.

Cashless is where most operators discover their vendor stack doesn't actually connect. The wallet talks to the slot floor but not to POS. Or it funds but doesn't handle KYC.

Playerhub's wallet is part of the same platform as the loyalty card: one enrollment, one identity, one balance the player sees in one place.

Playerhub is the player-facing experience and integration layer, not a bank, processor or wallet provider. PLive integrations: Everi CashClub and IGT Pay.

What it covers

Enrollment & funding

In-app onboarding with integrated KYC and identity verification.

Slot & table play

Fund play at the machine without a card.

POS, retail & F&B

Spend across property outlets.

Hotel

Room charges and folio settlement.

Promotional funds

Free play and comp dollars in the same wallet as cash.

GEM Rules Engine

Active Configuration

Trigger
Carded play$250 theo
Condition: Tier
is one ofGoldPlatinum
Condition: Visit
equals2nd this week
Action Executed
2x points multiplier+$25 free play
Push + InboxQuiet hours on
v2.4
Promotions & Offers

Let marketing ship promotions
without filing a ticket

GEM is Playerhub's rules engine for building, targeting and launching offers.

Every operator has a promotion their CMS can't quite express — the tiered multiplier, the earn-and-get with a strange qualifier, the drawing that behaves differently on a second visit. Those usually become a development request, a spreadsheet, or a promotion that never runs.

GEM handles them as configuration.

Every rule is versioned, auditable and traceable to who changed it and when — which matters when a gaming commission asks how an award was calculated.

What you can build

Earn-and-get

Multiplier offers with tier and segment conditions.

Drawings

Sweepstakes and entry-based promotions.

Credit distribution

Free play, comp and F&B credit.

Triggered campaigns

Time-boxed and visit-triggered.

Cross-property

Offers where players carry status between sites.

Analytics

Prove the
return on investment

The usual question about a player app is a fair one: is it driving trip frequency and spend, or are we just measuring people who were coming anyway?

Playerhub answers that with cohort and crosswalk design built specifically for revenue-lift attribution — matching app-engaged players against comparable non-engaged cohorts so the lift number survives your finance team.

How it's built

Hybrid deployment

Runs in your cloud environment or ours. Player-identifying data doesn't have to leave your governance boundary.

Cross-property crosswalk

For multi-site operators, one view of the player across all of them.

Revenue-lift attribution

Cohort matching designed to isolate app impact, not just correlate with it.

Operator dashboards

Property metrics your marketing and ops teams read without a data analyst in the room.

Revenue lift — app cohort

Sample data

Trailing 10 Months
App-Engaged
Matched Control
Trip frequency
+18.4%
Theo per trip
+11.2%
Card linked
64%
Offer redemption
2.7x
Concierge — guest session
Illustrative
Can I keep the room until 3?
Auth scope: guest 8841 · this reservation only
PMS lookup: late checkout availability

3:00 PM is available for your room. As a Gold member the fee is waived.

Extend checkout to 3:00 PM — Room 1412, Thursday?

Write committed: logged to audit trail
Nothing is written until the guest confirms
AI Concierge

A guest assistant that
can actually do things

Most casino chatbots answer questions about pool hours. Playerhub's concierge is an agentic system with real access: it can check reservations, look up loyalty balances, surface offers and initiate transactions against your live systems.

Which is exactly why the interesting engineering is in the constraints, not the conversation.

The guardrails

Explicit confirmation

Nothing that moves money or changes a reservation happens without the guest confirming it.

Per-session auth scoping

The assistant reaches only what that specific guest is entitled to reach.

Injection defenses

Hardened against attempts to talk the assistant out of its own rules.

Full audit trail

Every action logged to a standard that satisfies gaming commission review.

Hotel & Hospitality

Extend the digital journey beyond the casino floor

Reservations, online check-in and checkout, digital room key, itinerary, dining, spa and golf — the resort in the same app as the player card.

A guest who can open their room from the app is a guest who never queues at the front desk. That is the whole argument, and it is the reason hospitality integration is worth doing properly rather than linking out to a third-party booking page.

Resort companion, not just a casino app

Reservations
Digital Key
Itinerary
Dining & Spa

Headless CMS

Update once, sync everywhere.

Property Website
Shared Content Brain
Player App
Web & Content

A property site that
shares a brain with your app

Most properties maintain their website and their app as separate universes — which is how an offer expires on one and not the other.

Playerhub builds property websites on a headless CMS that feeds both. Marketing updates content once. It appears everywhere it should.

Includes technical SEO done properly:

Canonical URL strategy
Structured data
Clean crawl architecture
CDN delivery
Performance auditing