512K+
Active Players
99.99%
Uptime
15
Live Properties
Most casino apps
are somebody else's app with
your logo on it.
The player data lives in a vendor's cloud. The roadmap is set by someone else's priorities. The integration list is whatever the vendor already built. And when you want to change - a promotion type, a screen, a data export, you file a ticket and wait. That model works fine for the vendor. PlayerHub was built the other way around. The app carries your brand, the data stays in your environment, and the capability set maps to your systems, not to a template built for a market you're not in.
One Connected Journey
Guests don't experience your technology stack. They experience your property. PlayerHub seamlessly connects every touchpoint of their trip into a single elegant interface.
Discover
Plan the visit
Offers, events, dining, rooms and property content in one branded experience.
Arrive
Recognize the guest
Enrollment, identity, loyalty status, preferences and property-aware experiences.
Play
Connect the floor
Cardless play, wallet, balances, offers, drawings and real-time casino data.
Stay
Extend beyond gaming
Hotel, digital key, dining, spa, golf, tickets and itinerary stay connected.
Return
Make it relevant
GEM, messaging, analytics and AI turn behavior into the next best experience.
What Makes It Different
Owned. Branded. Sovereign.
Owned
Your player data lives in infrastructure you control. Hybrid deployment means analytics and player records can sit in your environment, under your governance and your retention rules, not a shared pool you can't audit.
Branded
Not a skin. A digital guest experience built around your property's identity, your loyalty program, and the promotions your marketing team already runs.
Sovereign
For tribal operators, data sovereignty isn't a preference. PlayerHub is architected so the systems holding your players' information answer to your Nation's governance, not a vendor's terms of service.
Every capability has a status.
When an operator asks whether PlayerHub supports something, the answer is explicit—not a checkbox that quietly means “we can probably build it.” The PlayerHub capability registry spans 200+ capabilities across 12 functional domains and is used to keep RFP responses, scope and delivery aligned.
Book a demo to see the 200+ capabilities →
My WinStar
WinStar World Casino and Resort
Capability Registry
200+ capabilities · 12 domains| Capability | Domain | Status |
|---|---|---|
| Cardless slot connection | Gaming | Live |
| Digital hotel key | Hospitality | Live |
| Earn-and-get promotions | GEM | Live |
| SMS campaign delivery | Messaging | By scope |
| Kiosk experience | Channels | By scope |
| Cross-property promotions | GEM | Live |
One digital front door
across the portfolio.
Tier status, offers and wallet follow the guest across five casino properties in Michigan’s Upper Peninsula on the Light & Wonder CMP system already in place.
Before
Five properties, disconnected guest experiences and promotions that required a development ticket.
Now
One connected experience across all five sites with cross-property promotions managed as configuration.
GEM Rules Engine
Versioned + auditable
Trigger
Audience
Action
Channel
Guest Engagement
Manager
Marketing logic becomes configuration.
Build the promotion your CMS cannot quite express, target the right audience, distribute the award and preserve the rule history behind it.
- Earn-and-get and multipliers
- Drawings and entry-based promotions
- Free play, comp and F&B credit
- Triggered and cross-property campaigns
Concierge, guest session
Extend checkout to 3:00 PM, Room 1412, Thursday?
A guest assistant that
can actually do things.
Most casino chatbots answer questions about pool hours. PlayerHub's concierge is an agentic system with real access: it can check reservations, look up loyalty balances, surface offers and initiate transactions against your live systems.
Which is exactly why the interesting engineering is in the constraints, not the conversation.
Your app. Your data.
Your operating model.
The digital guest relationship should strengthen the operator—not create another dependency the operator cannot audit or unwind.
Operator-Owned
Digital Relationship
The guest installs your property—not PlayerHub.
Property branding, app-store presence and customer relationship stay centered on the casino or resort. PlayerHub supplies the platform, integrations and operating support behind it.
Dedicated environment
Client environments are isolated rather than pooled into a shared operator database.
Governed data
Player-identifying records can remain inside the operator’s agreed governance boundary.
Auditable change
Rules and consequential actions are versioned or logged so operators can explain what happened.
Integration first
Keep the CMS, PMS, wallet and resort systems that already work. Connect the experience above them.
The guest experience has
an operator side too.
Marketing and operations teams manage content, promotions, messaging and performance without routing every change through a custom-development queue.
- Shared content across app and web
- GEM promotion configuration and version history
- Push, inbox, SMS and email orchestration
- Adoption, feature and campaign analytics
Live operations
| Campaign | Audience | Status |
|---|---|---|
| Friday Multiplier | Gold + Platinum | Live |
| Drawing Reminder | On-property | Scheduled |
| Weekend Stay | Hotel segment | Draft |
| Tier Renewal | Expiring soon | Live |
Encryption
Data protected in transit and at rest.
Client isolation
Dedicated client AWS environment boundaries.
Penetration testing
Security testing included in the control program.
Payment boundaries
PCI obligations remain with certified payment partners where applicable.